Validation

The three types of commitment you need to get your idea validated

The three types of commitment you need to get your idea validated

ByBroos Updated on

The key difference between believing you have validated your idea and actually validating your idea is getting commitment. The stronger the commitment you get, the more convincing your evidence. Read on to learn all about it. You probably know there is a significant difference in what people say they will do and what people actually…

Three innovations you do NOT have to validate before building them

Three innovations you do NOT have to validate before building them

ByBroos Updated on

You probably expect us to advise you to always validate your product or service before developing it. You would be surprised that we advise against validating your idea in three specific cases. The goal of validation is to test market demand for your innovation and develop a repeatable go-to-market model, before you spend time and…