Helping you validate market demand for your innovation

We support innovation teams, startups and businesses validate their ideas and bring their product to market successfully. In the last 10+ years we supported hundreds of startups and innovation teams. Based on this experience we develop innovation strategies, innovation programs, workshops and supporting software tools.

We help to increase speed to market
and return on innovation for:

startups &

Find out whether there is market demand for your product?
Join our validate to venture program or book your free consultation. Time savings guaranteed!


Whether you’re looking to embed the power of validation in your innovation strategy and governance or need support in running your innovation program, will increase your return on innovation. Let’s get started!

Accelerators &

With years of experience in founding and running
accelerator program we enthusiastically help you improve your program (design), facilitate workshops and guide teams. Curious to get to know your program!

Investors & funds

Want to properly assess or help a venture with their
market validation and really add value as an investor? Or you run your own hands-on support program? Make sure your ventures become customer obsessed and increase your return on investment. Let’s discuss how we can help.

Why we are different

Validation is a buzzword in the industry. But the vast majority does not actually validate market demand and their go-to-market strategy. Consequently, the benefits of validation are not achieved resulting in higher failure rates, longer time-to-market and emotional and financial losses. We make validation techniques easy to apply, at the right moment in time and therefore we increase success chances, shorten the time-to-market, increase financial returns, and make sure positive impact innovations improve our planet as fast as possible.

Our Mission

Positively impact the lives of 1 billion people by supporting entrepreneurs to efficiently bring innovations to market and build successful new businesses.

Learn with us

The three types of commitment you need to get your idea validated

The key difference between believing you have validated your idea and actually validating your idea is getting commitment. The stronger the commitment you get, the more convincing your evidence. Read on to learn all about it.

Three innovations you do NOT have to validate before building them

You probably expect us to advise you to always validate your product or service before developing it. You would be surprised that we advise against validating your idea in three specific cases.

How to develop your entrepreneurial bias towards action (from a perfectionist)

One trait most entrepreneurial minded people share is a bias towards action. Not overthinking your idea but immediately moving into high gear to make it a reality. As a perfectionist this can be a real challenge. 4 Tips to get you started.

Brands we work with

We’re proud to collaborate with some of the most entrepreneurial brands