We support startups and innovation teams

We support startups and innovation teams to validate market demand so they can successfully go-to-market with speed. In doing so we help create successful new businesses and grow existing enterprises.

During the last 10+ years we supported hundreds of startups and innovation teams. Based on this experience we develop innovation strategies, innovation and acceleration programs, workshops, courses and supporting software tools.

Why we are different

Validation is a buzzword in the industry. But the vast majority does not actually validate market demand and their go-to-market strategy. Consequently, the benefits of validation are not achieved, resulting in higher failure rates, longer time-to-market, and emotional and financial losses.

We make validation techniques easy to apply at the right moment in time, and therefore we increase success chances, shorten the time-to-market, increase financial returns, and make sure positive impact innovations improve our planet as fast as possible.


Our mission

Positively impact the lives of 1 billion people by supporting entrepreneurs to bring innovations to market and build successful new businesses efficiently.


About Broos Bakens

entre.ventures was founded by Broos Bakens, an experienced entrepreneur and corporate innovator. With a background in finance, he was quick to embrace entrepreneurial management techniques. During his career, he (co)founded and exited a web development agency, a deep tech accelerator program, an internal employee-based innovation program, and a new business unit within a large multinational. Besides that, he invalidated many ideas and stopped pursuing them.

With a unique 360 degree experience as an entrepreneur, corporate innovator, senior manager in a US$30+ billion multinational and investor, he adds value when he can. Having seen his fair share of failed startups and innovations, he could not help but notice that most of these failures are preventable. By making validation techniques easily accessible, he aims to make founders’ lives better and contribute to solving the challenges of the world by supporting the successful go-to-market of impact innovations.

Feel free to contact me directly by scheduling a short meeting in my calendar.

Proud to work with these brands