It’s a key activity for any startup founder and most accelerator programs pay a lot of attention to it… Pitching! Before the program starts I’m often asked why pitching is such an important aspect. Here are the 6 reasons why you need a stellar elevator pitch: 1. Forces you to explain your value proposition with great clarity Building a startup is a search for a repeatable and scalable business model. The value proposition is key in …
Too often I’ve seen founders lost for words when asked by potential investors on ‘whether that trademark is still available?’. Whether you’re a startup or a corporate venture, you will need to have your brand related intellectual property sorted out. For many teams their intellectual property is their most important asset and branding properties are no different. Too many teams make mistakes in this or don’t give it the thought required. Doing your research and spending …
Branding IP basics for your startup or corporate venture [free checklist] Read More »
Startups and scaleups have become an important force in our economy and more and more people are involved in building, mentoring, servicing and growing them. As more people get involved they often ask me how I define a startup and a scaleup. This post is meant to help you understand what a startup and what a scaleup is. Searching the internet you will however find many more definitions. Startup In my opinion the definition used by …
Welcome to WordPress. This is your first post. Edit or delete it, then start writing! Adding some lines of text to this first standard post just to see how very long sentences will look in the theme. It will take a couple of weeks to complete get my website up and running.