The key difference between believing you have validated your idea and actually validating your idea is getting commitment. The stronger the commitment you get, the more convincing your evidence. Read on to learn all about it. You probably know there is a significant difference in what people say they will do and what people actually…
You probably expect us to advise you to always validate your product or service before developing it. You would be surprised that we advise against validating your idea in three specific cases. The goal of validation is to test market demand for your innovation and develop a repeatable go-to-market model, before you spend time and…
One trait most entrepreneurial-minded people share is a bias toward action. Not overthinking your idea but immediately moving into high gear to make it a reality. As a perfectionist, this can be a real challenge. 4 Tips to get you started. Test before you dive in Before you spend all your valuable time, money and…
![Branding IP basics for your startup or corporate venture [free checklist]](https://i0.wp.com/entre.ventures/wp-content/uploads/2023/07/Design_sketch_desk-scaled.jpg?fit=768%2C512&ssl=1)
Too often I’ve seen founders lost for words when asked by potential investors on ‘whether that trademark is still available?’. Whether you’re a startup or a corporate venture, you will need to have your brand-related intellectual property sorted out. For many teams their intellectual property is their most important asset and branding properties are no different….
It’s a key activity for any startup founder and most innovation and startup programs pay a lot of attention to it… Pitching! Before the program starts, I’m often asked why pitching is such an important aspect. Here are the 6 reasons why you need a stellar elevator pitch: 1. Forces you to explain your value proposition…