Author: Broos

The three types of commitment you need to get your idea validated

The three types of commitment you need to get your idea validated

The key difference between believing you have validated your idea and actually validating your idea is getting commitment. The stronger the commitment you get, the more convincing your evidence. Read on to learn all about it. You probably know there is a significant difference in what people say they will do and what people actually…

Three innovations you do NOT have to validate before building them

Three innovations you do NOT have to validate before building them

You probably expect us to advise you to always validate your product or service before developing it. You would be surprised that we advise against validating your idea in three specific cases. The goal of validation is to test market demand for your innovation and develop a repeatable go-to-market model, before you spend time and…

How to develop your entrepreneurial bias toward action (from a perfectionist)

How to develop your entrepreneurial bias toward action (from a perfectionist)

One trait most entrepreneurial-minded people share is a bias toward action. Not overthinking your idea but immediately moving into high gear to make it a reality. As a perfectionist, this can be a real challenge. 4 Tips to get you started. Test before you dive in Before you spend all your valuable time, money and…

Branding IP basics for your startup or corporate venture [free checklist]

Branding IP basics for your startup or corporate venture [free checklist]

Too often I’ve seen founders lost for words when asked by potential investors on ‘whether that trademark is still available?’. Whether you’re a startup or a corporate venture, you will need to have your brand-related intellectual property sorted out. For many teams their intellectual property is their most important asset and branding properties are no different….