Customer Discovery done right:
the fastest way to test market demand for your innovation!
why validate to venture
TL;DR we save you lots of time, money, frustration and (honestly) tears.
Even though you put your life into your venture, the reality is that most ventures do not make it. This is a shame for progress, but we are touched by the personal pain and suffering this causes. Especially because this pain is preventable by properly validating your venture before you build it. Contrary to popular belief, failure is not caused by a bad idea or not having a market. Most ventures don’t make it because they don’t even find their market. Validate to venture will help you efficiently find your customers, validate your solution and build your hands-on go-to-market approach.
Brands we work with
We’re proud to collaborate with some of the most entrepreneurial brands
what is validate to venture
Validate to venture is an online program that guides you through discovering who your customers are, which customer segment is best for launching your venture, how you can effectively and efficiently communicate with them and how to successfully sell to them. You will know whether there is sufficient market demand for your product or service, before you invest significant time or money.
The program consists of bite sized video’s, actionable steps to take in your go to market and personal guidance and hands on execution support for market tests. It is full of strategic advice on company building and actionable tactics. The video’s give you sufficient background so you can confidently take the next steps in your go to market. The hands on support makes sure you go as fast as possible. Validation is a science and and art and you need a lot of experience to do it right the first time. You want to know enough about to to execute properly but you don’t want to be an expert, that’s why we provide the hands on guidance.
Clients about us
why validate to venture is different
Most experts will tell you to validate your idea to see if it is any good. We hardly see any ideas that are ‘bad’. If any, they are the ones that turn out to be billion dollar companies (take Airbnb for example).
In the validate to venture approach, validation is a way to increase success chances by searching for the customer segment with the highest need; validating that the solution is perceived as such by your customers; and searching for the best acquisition channel. It’s a search, not an idea test.
All entrepreneurship and innovation programs apply lean startup and validation techniques to a certain extent. But to really reap the benefits these need to be applied consistently and be supported by knowledgeable practitioners with entrepreneurial experience. We ensure you receive valuable market insights immediately and are motivated to continue validating. Validate to venture is your leading indicator for entrepreneurial success!
Pricing
Customer Discovery
(light)
€1.250
6 to 12 week program
16 actionable videos
2 hours of content
Unlimited access to content
1x free 1on1 consultation session with Broos
Access to new content when released
Online workshop bonus content (*):
You will deeply understand:
Customer Discovery
(full module)
€2.500
6 to 12 week program
16 actionable videos
2 hours of content
Unlimited access to content
max 12x 1on1 progress session with Broos
Access to new content when released
Online workshop bonus content (*):
You wil deeply understand:
Our team will join up to 5 customer discovery interviews for direct feedback
Full program
€5.00012 to 24 week program
48 actionable videos
7 hours of content
Unlimited access to content
max 24x 1on1 progress session with Broos
Access to new content when released
Online workshop bonus content (*):
You will deeply understand:
You will have tested and proven:
Our team will join up to 10 customer discovery interviews and support the execution of up to 5 tests for direct feedback
Q: Are discounts available?
A: We value the opportunity to support organisations that change the world for the better. If
you are in a not-for-profit, NGO, a student team, a startups from a developing nation or you
really cannot afford it but have big ambitions to change our planet for the good we love to
support you with a discount. If you think you qualify contact us and we’ll see if we can make
it work for your team.
Q: Is individual pricing also available?
A: Pricing is on a team basis (1 to 5 people). If you’re still building your team you can start the program by yourself and we give teammates access when they join you. We understand that for self funded startups the costs for a single founder are higher than for a team of 3, the value you will get out of the program is still many magnitudes higher. If you’re not convinced after you’ve given the program a try, you can always use our money back guarantee.