The secret master plan

We believe customer centricity is important but we don’t aspire to be a consultancy. is a software company with a consultancy, not consultancy with software. But innovation software that is a joy to use and so valuable to entrepreneurs that they use it on a daily basis still has to be invented. It is a hard nut to crack. That is why our secret master plan is to:

  1. Run our Validate to Venture program to iterate on a methodology that consistently delivers the promise of validation techniques to entrepreneurs
  2. Build software to support individual innovation teams and small and medium sized entities
  3. Scale our software platform to become the innovation operating system of large enterprises. Think SAP for new business creation and growth.
  4. Positively impact the lives of 1 billion people by innovations brought to market using our methodology and software.

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  • Which of these bests describes your role and organization?